Interdisciplinary Research

The business school has two interdisciplinary research clusters – TREND and INFIT, to address the management and economic challenges of Pakistan in the 21st century. These research clusters are designed around complex problems faced by the Pakistani industry.

GIFT University is located in the Gujranwala division that hosts industrial cities of Gujranwala, Gujrat, and Sialkot, also known as The Golden Triangle of Pakistan. The triangle that largely consists of Small and Medium Enterprises (SMEs) contributes more than 5% to the Gross Domestic Product of Pakistan. It is thus, important to do research on problems and challenges faced by these industrial cities.

TREND – Technology, Resources, and Enterprise Development

The research cluster focuses on the following themes:

• Decent Work and Employee Well-being
• Management Practices and Firm Performance
• Entrepreneurship in the Golden Triangle
• Organization Development and Sustainability
• Managing Family Businesses in Pakistan
• Entrepreneurial Startups and Business Eco-System

LEAD: DR. AMEER A. BASIT

INFIT – Industry, Finance, and Trade

The research cluster focuses on the following themes:

• Bilateral Trade
• Digital Economy
• Industry, Innovation, and Infrastructure
• Energy, Environment, and Sustainable Growth
• Emerging Markets in China-Pakistan Economic Corridor

LEAD: DR. QASIM SALEEM