In a bid to promote research culture at GIFT University, the Office of Research, Innovation, and Commercialization (ORIC) organized a 3-day training session on “Quantitative Research Using SMART PLS”  on 22nd, 24th, and 26th August 2022. The training was conducted by Dr. Umer Mukhtar, Assistant Professor GBS. The purpose of the training was to enlighten the students on modern Data Analysis techniques using SMART PLS. The workshop was attended by students of MS /MPhil programs at GIFT university. Students enthusiastically participated in the workshop and the overall feedback was very positive. The workshop ended with the certificate distribution ceremony and a promise to hold more such events in the future.